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A MONTY PYTHON SCRATCH-AND-LISTEN CARD?
The card (found in about 1 out of every 436 packs) features a scratch-off strip revealing a toll-free telephone number. When you call, the listener is greeted with several minutes of Python material from "Monty Python's Previous Record." "The original idea," Walter Rowan told the Daily Llama, "was to have one of the Pythons give about a minute of verbal abuse to the caller." In any case, callers were informed to send in the scratched-off card for a special "Fish Slapping Dance" redemption card only available through the redemption process. Funnier than perhaps even the card itself, is the story behind its creation. During pre-production meetings, the people at Cornerstone were discussing ideas for the Flying Circus cards. "Since we are all Python fans ourselves," explains Cornerstone's Operations Manager Darren Johnson, "we wanted to make the card set as silly as we could, in the tradition of the classic television show sketches." Johnson
continues, "John and Walt were kicking around the idea of a 'Scratch
'n' Sniff Cheese Shop Checklist Card' when I blurted out the stupidest
thing I've ever said in my life: 'How 'bout 'Scratch 'n' Listen' cards?'"
This gave everyone a good laugh. So excited were the fellows at Cornerstone,
they mentioned the card in their very first press release. Even before
they had figured out what a scratch-and-listen card would be, Cornerstone
began receiving calls from eager collectors and card dealers. One trade
publication even listed the Scratch-and-Listen card and its price even
before the cards had been released.
Now the hard part: what to do with the card? Would it feature a small microchip? Would it include a digitally recorded strip? Needing to live up to their original press release, a deadline to keep, and budget constraints, Cornerstone decided to create a foil card with a scratch-off strip. With the toll-free telephone number, card-owners would certainly be scratching and listening! A crisis had been avoided and a truly original and funny card had been created. Says Johnson, "Needless to say, I am no longer allowed to participate in preproduction meetings."
Card design Copyright © 1995 Cornerstone
Communications, Inc., All Rights Reserved. All images are Copyright
© Python (Monty) Pictures, Ltd.
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